Sahara India Pariwar picks Lucknow Franchisee of “Indian Badminton League”

Lucknow, July 16, 2013: Sahara India Pariwar, a major business conglomerate and the prime promoter & patron of sports in India, has created another milestone today by announcing to become one of the prime franchisee of the ‘Indian Badminton League’ (IBL), which is to be started by Badminton Association of India (BAI). The Indian Badminton League (IBL) will comprise of 6 teams which will play amongst each other. This will have Indian as well as foreign players. Sahara India Pariwar, will be the owner of the Lucknow franchise. Moreover, by taking up this franchisee, Sahara India Pariwar intends to encourage young talents of this great game of skill and energy, thereby giving them a platform to nurture their skills under the supervision of talented sportsmen.

Speaking on the occasion, ‘Saharasri’ Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, said “We are proud to associate with this initiative of Badminton Association of India. Indian Badminton League will boost the sports of Badminton and will redraw the attention of people towards it. I am sure that sure that the league will also help in identifying fresh talent and will give a platform of international standard for grooming and competing, eventually bringing laurels to our beloved nation.” 

Shri Akhilesh Das, president, Badminton Association of India, said, “I am grateful to ‘Saharasri’ and Sahara India Pariwar, for coming forward in support of Badminton. The Group has always accorded priority to various forms of sports and I hope this will encourage other corporates to come forward in support of the game of Badminton.”

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